How to Write a Celeb Author Bio Page for Your Website


February 24, 2015

Author websites differ in approach, theme and complexity; often they differ in purpose, too. Sometimes - in subject. You can opt to make a website solely revolving around your book; or around yourself; or a two-part platform to accommodate both. What all author websites have in common is a Bio page. Even if you want all the spotlight on your book, no author is at liberty to deny their readers at least a tiny peek at who wrote it. Besides, be honest - it’s your favorite bit, too. Getting published is no easy task and now that it’s happened you deserve a bit of all-eyes-on-me attention.

When, Why and How to Adopt a Pen Name


January 20, 2015

Everytime I get to break the news that Robert Galbraith is, in fact, JK Rowling, to someone who has gotten invested in the Cormoran Strike stories but has dismissed Harry Potter repeatedly, I get a justified kick of pleasure and pride, as if I had been privy to a secret holding the power to shift attitudes and change opinions. And I love the ‘wow, really?’ reaction that follows.

8 Housekeeping Must-dos to Give Your Website a Head Start in 2015


January 1, 2015

As another year has come to a close, we have a handy list of New Year’s Resolutions to get your website cleaned up and ready for a terrific 2015.

Essential Steps To Building a Newsletter: Part 2 - Set Up


December 17, 2014

You already know that building a list of relevant newsletter subscribers is a goldmine for your book marketing. Now to the more practical side - how to carry out that winning strategy. Main things to consider are at what point do you get your visitors to an opt-in screen; how to optimize your opt-in screen, so that it provides you the highest conversion rates; what email service to use; what message to send upon subscription.

18 Ways to Supercharge Your Christmas Book Marketing


December 8, 2014

Christmas is a favorite time for authors not only because it’s perfect for cozying up to read and write, but also because books sell like crazy during the holidays. Writers can cash in for many Christmases to come, even if they have not written a book in that same year. Books always make it on holiday wishlists; they are a no-brainer gift; and with Cyber Monday deals, many choose to wrap an eReader to put under the tree. It’s not presumptuous to think readers will flock to buy your books during the holiday season but you could miss out on this opportunity if you do not optimize your web platform and marketing strategy for the occasion. We got you covered with a fool-proof checklist of what you need to do:

Essential Steps To Building a Newsletter: Part 1 - The List


November 30, 2014

Finding a full mailbox ranks as one of the happiest events during my childhood. The social value of a letter was enormous. Just think how a penpal used to be a thing. I doubt any kid with a smartphone today could even begin to comprehend the meaning of that word.

How to Make the Most of Cyber Monday


November 14, 2014

Good deals and big sales are in the stars! Cyber Monday is coming and everyone is excited - retailers will make money from sales, marketing agencies will make money from retailers and customers will save money on buys. It’s a win-win. Unless you come unprepared. As an author you are probably planning to sell a lot of books and are already running campaigns and promotions to make sure that you do. We will help you avoid disasters and make the most of the busiest e-commerce day of the year.

How to Kickstart Your Website with a Killer Domain Name


November 10, 2014

Choosing the right domain name can kickstart your website long before you get around to building it. Follow our tips to hit a strike with yours. Journalists start every news story with a lead sentence, which can be no longer than 35 words and has to answer the so-called 6 Ws. The lead sentence sets out the whole structure of the story and tells the reader what to expect and if it’s worth reading on. Your website’s domain name will serve a similar role - it will create expectations. But you will have to make sure they are the right ones in only 67 symbols (or, preferably, much less).

5 Questions You Should Ask About Your Website

September 25, 2014

When it comes to your website, there are five key questions you need to ask about your website. I want you to open a second tab on your web browser so you can go examine your website fully. When your browser opens, whether it’s Google, Bing, or another search engine, I want you to do a search for your name/website name, which should be the same.

10 Tips on building the Ultimate Website

September 25, 2014

You deserve the best website you can have so why settle for anything less?

Why your website must be Mobile-ready?

September 25, 2014

In this day and age, it is estimated that one billion people primarily access the Internet via their smart phone or device. That’s one-seventh of the world’s population. When you invest in developing a website, you want readers to have the ability to access the information about your books with literally the touch of a button. Even if you do not want to invest in developing a mobile app, your website MUST be able to perform on multiple platforms.

Why Pay for a website when I can do it myself?

September 25, 2014

In today’s world, making wise decisions is key to saving money. As an author, we have many demands made on our pocket book from cost effective swag to advertising dollars and in some cases book production. Often times we choose to do a task ourselves versus paying an expert to handle it for us. Unfortunately, many authors spend some of that tight budget in the wrong place and don’t invest in an excellent website.

Ready to find out just how easy building your new dynamic website can be?